Getting Your Business in the News - PR Advice for Businesses

There is no substitute for legitimate media. No amount of SEO, SEM, or search-driven press release schemes will get a legitimate media. Bottom-line you need a good PR plan formulated for getting press, and nothing matches the power of real media real media. Everything else just not worth the time or money, so it's right or not do it.

Using a myriad of free press release distribution service - or even those that charge a small fee - for the distribution of numerous press releases to the media. These organizations sell their services to rationalize that even if you do not get the media, and their service will make you much, or Google search ranking. My experience, to direct, "so what?" Rank on Google press release that he never received the news is not worth a thing. It also lacks a third-party credibility that comes with the legitimate press. Remember that press releases have been invited as the latest news worthy figure out how to make it news worthy, or save your time and money. If you are the search rankings, or have some other goal.

to get the desired response, you must provide quality content for the audience, the editors make or manufacturer's job easier. For example, press releases relating to advice for readers of a site as an expert not only help journalists do their job better, but also the position of the resource values. And in today's media world, when so many news organizations in the short and long staff, press releases and information, those who provide valuable information to editors, reporters and producers are the ones that get rewarded.

How do you get a medium pizza business? Tie in the pizza business news. How? For example, during cold and flu season garlic pizza pizza or chicken soup to fight colds likely to get media attention. Example: Pizza Business cures colds, it is a great attention grabber. I can not see your local paper run a story like that? So how do you connect your product or service with the news?

When consulting with clients or groups of terms, the main message I try Covey is that the media are not interested in selling your products or services. Their role is to ensure publication of the content for your audience. So give them what they want.